Beauty, Inc. by Tara Lain

Tara Lain - Beauty Inc CoverTitle: Beauty, Inc.

Series: The Pennymaker Tales #3

Author: Tara Lain

Genre: Gay Erotic Romance, Contemporary

Length: Novella (121 Pages) 

Publisher: Dreamspinner Press (July 8, 2016)

Heat Level: Moderate 

Heart Rating: ♥♥♥♥♥ 5 Hearts 

Blurb: Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby”: the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc. the largest American cosmetics company—a man infamous for his scarred ugliness.

Belle finds himself uprooted from his home, living in a wildly crazy apartment in New York owned by Mr. Pennymaker, and completely unprepared for his mad attraction to the charismatic Strong. Feeling like a traitor, Belle fights his passion only to see more and more of the goodness and humility hidden by Strong’s ugly face. But when Belle’s family starts manipulating his life again, the odds turn against happiness for beautiful Belle and his beloved beast. 

ISBN: 978-1-62380-890-7 

Product Link: https://www.dreamspinnerpress.com/books/beauty-inc-by-tara-lain-7042-b

Reviewer: Lisa

Review: When I first started reading this I did not even connect it to the fairy tale “Beauty and the Beast”. Actually I admit it, it didn’t connect till after I read the story. I have not really read any stories by this author, so you can imagine my surprise. This was one of the most beautiful stories that I have ever read. There is a touch of humor in it that was quite pleasant but most of the story has a serious tone to it. 

It is not very often that an author takes me by surprises, but Tara Lain has found a spot in my heart. She gives her readers sexy men who have a hard story to tell. In this one, it is about their loved ones and friends who are battling cancer. The heart ache that it felt can actually be felt by the readers. I loved the pace to this story; it came off perfect to me. The story might not be long, but there was so much meat to it that surprised me. Small packages can hold such sweet dynamite surprises in them.

Belle’s family are not what I would call family. He is a sweet young man who is brilliant when it comes to work. He is a scientist and helps make beauty creams that are perfect for women. His dad is an alcoholic who gambles, whereas his brothers are just asses. They own a beauty company but their dad is gambling the money away. Then he committed the worst crime, he lost all of his stock and turned around and gave Belle away to their biggest competitor. 

Magnus lost his mother not to her cancer, but to a car accident. The same car accident that scarred his face. He felt guilty and felt that he deserved what had happened to him. He gave so much to charity and helped women who were in need. He had seen Belle and wanted him in more ways than one. So he made a big gamble to get what he wanted. He just had not expected Belle to want him, the way he wanted him. 

This move took Belle away from his family, away from Oregon and away from his best friend. Despite his fears and reservations he starts to love where he was living. Not always does a job come with not only his own driver but an apartment that has not only beautiful atrium but amazing people. However he is pulled in two directions. His father wants him to still help his company, while Belle doesn’t want to cause issues with his new job. Now he has to deal with his feelings for his boss and a very jealous man who has it out for him. Drama just seems to keep coming for him.

I loved the twists that this story seems to have. Which as I have already admitted, I didn’t realize the theme. I loved how Magnus has a heart of gold and a sparkling personality. He was amazing and so was Belle. I even loved how they interacted with everyone. I had not had a chance to read the first two books in this series, but nothing was missing at all.

I absolutely loved this story and cannot wait to read the next story. What an amazing job this author has done with this book.