Three Reasons NOT to Self-Publish by Jordan Castillo Price

Self-publishing has become incredibly doable. The year 2007, which was the year I began self-publishing, doesn’t seem all that long ago. Not until you realize that the Kindle eReader didn’t even come out until mid-November! Back then, the idea of making a living writing eBooks seemed pretty implausible. My entire Kindle eBook sales for the year of 2008 totaled less than $10. How stunning that by the end of 2009 I was able to hand in my resignation to my day job and begin writing and publishing full-time the following year.

Writing is an intensely personal endeavor, so the appeal to own the entire process, from the genesis of the story idea to the receipt of the royalty check, is understandably strong. But is self-publishing necessarily the best way to go?

Motivation

Some people are more internally motivated than others. You may be the type of person who thrives under the direction of a mentor, who gets crazy amounts of work done as a deadline approaches, who enjoys the camaraderie of touching base with co-authors in the publishers’ private groups. If so, working alone may feel too isolated for you.

Stigma

As long as an eBook is well-produced, and it’s sold in convenient locations, many readers don’t care whether it’s self-published or not. Unfortunately, so many self-published authors are unable to handle every aspect of eBook production themselves, and unwilling to pay someone else to do it professionally, that they end up putting out an inferior product. The more authors do this, the longer “self-published” will be synonymous in many readers’ minds with “unedited” and “poorly formatted.”

Expense

An ePublisher will typically keep 60-75% of the cover price of an eBook, so it stands to reason that if you self-publish and keep all the sales, you’ll make more money. Right? Not necessarily. There are many expenses that the publisher absorbs. In all third-party sales (places like Amazon or B&N) the seller keeps a cut of the cover price. Publishers also need to pay their own operating expenses, as well as the fees of the rest of the team responsible for editing, typesetting, and creating a cover for your book.

Many new self-publishers can certainly save money on overhead by working from home, but then they skimp on things they shouldn’t, like professional editing, proofing, cover design and typesetting, then attempting to do these things themselves. If they do succeed in training themselves to handle each of these tasks, the outlay in time spent learning all the skills is quite high. And if they’re not as brilliant of a cover designer or proofreader as they think they are, chances are they’re contributing to the stigma of self-published work being amateurish that I described above.

Yes, you might slap an unedited book on Amazon and find yourself with a runaway success that makes you a bazillionaire overnight…but you have just as much of a chance at winning the lottery. Most of the “overnight” self-publishing successes you hear about are the result of years of work.  This isn’t meant to deter anyone, only to give a more balanced view of what self-publishing involves. While self-publishing may not be for everyone, many authors (myself included) do enjoy the creative control resulting from our investment of time, money and energy.

Author and artist Jordan Castillo Price is the owner of JCP Books and the author of many award-winning gay paranormal thrillers, including PsyCop and Magic Mansion. Her latest series, Turbulence, is a twisted foray into the Bermuda Triangle. Check it out at JCPbooks.com

Connect with Jordan in the following places:

jordancastilloprice.com [http://jordancastilloprice.com]

JCP News: Jordan’s monthly newsletter [http://psycop.com/newsletter.html]

Facebook:

-Jordan’s Fan Page [http://www.facebook.com/pages/Jordan-Castillo-Price/257078438055]

-PsyCop Fan Page [http://www.facebook.com/JCP.PsyCop]

Jordan’s LiveJournal blog [http://jordan-c-price.livejournal.com/]

The Audience: Who Are You Writing For? by Lee Brazil

 

The Audience: Who Are You Writing For?

When I first started writing, I was writing for myself. I wrote stories the way I wanted them to be. Some of them had happy endings, some did not. Some people in them were unappealing, others were charming.

Then I started writing for publication. That changes things. Do you still need to tell your story, your way? Yes, absolutely. However…before you start writing, you need to think about who you’re writing for.

I told this very same thing to hundreds of beginning writers in my composition classes. The way you write your story/essay depends on who you’re addressing.  If you’re writing a paper on uniforms in public schools, and that paper is geared toward your friends, you’d take a different approach than you would if the paper were going to the school board or even the principal. You might talk to your friends in casual, chatty language, using slang and short hand that they will understand. Addressing the school board, you want to present logical clear arguments in scholarly language.

So, decide who you’re writing for.  Look at your story idea. I had an idea for a paranormal story about two men in a relationship. This story could go several ways depending on the audience I choose. It could be a paranormal (fantasy) with romantic elements. It could be a romance with paranormal elements.

In order to make the best choice, you have to look at the conventions of the genre. If you choose paranormal with romantic elements, then your story will need to focus primarily on the fantasy elements. The romance aspect will be a secondary story line. This type of story will get crossover readership between people who like both genres. Likewise, if you choose to write a romance with paranormal elements, then the focus is on the romance, the paranormal bits are window dressing. The focus changes as the type of story changes.

The audience for each type of story is different as well. Whether you please or displease your readers depends on your understanding of your audience. Readers of paranormal fiction have certain expectations. Readers of romances have certain expectations.

You can’t market your story as a romance with romance readers as your audience and then not deliver some form of Happily Ever After.

You can’t market your paranormal story to paranormal readers without any paranormal occurrences—for example a shape-shifter story in which no one shifts.

You can’t sit back and say that the genre isn’t realistic and you’re going to change it. Realistic fiction is not romantic fiction. It hasn’t been, ever. It is by definition remote from everyday experience. Byron’s hero, Don Juan, was not realistic. Cyrano, Romeo, Marc Antony? If you want to write reality, you’re writing literary fiction, and that’s a different market.

If you want to write romance, then you have to understand who you’re writing for. You’re writing for readers who expect you to be wearing your rose colored glasses. You are supposed to understand that Happily Ever After and building a relationship that is not based solely on sex and happenstance are important. Choosing how to get from hi to HEA is the author’s story.

If you can’t believe in HEA, even for other people, then you should probably take that into consideration. You might be an astounding writer of romantic paranormals and a so-so writer or paranormal romance. Don’t force the genre to meet your demands, choose the right genre, the right audience to start with.

I write romance, for romance readers. Who do you write for?

 

By the way- I have a new book out…I rather like it. It’s funny, and the heroes are cute and flawed…if you can live with selfish and manipulative (Hey, they deserve each other!) check it out…

My imperfect heroes, Val and Adrian,

are delighted to make your acquaintance.

 

The Librarian

 

Valentine Michaels has just taken a vow of celibacy. Adrian Grey intends to take full advantage of that vow to re-create his relationship with Val.

Val is at a crossroads in his life. A college dropout, he’s gone as far as he can in his career as a cosmetologist, owning his own style salon. He no longer finds satisfaction in it, though he’s put years into proving to his bigoted parents that a college degree and the veneer of straightness aren’t the only roads to success. They’d turned their backs on him, and he proved he didn’t need them to make it.

His love life is no better than his working life. His relationships always start with a bang and fizzle into boredom, or worse, anger.

Adrian has his own agenda for helping Val: he’s been in love with Val since they were freshmen. The intervening years of listening to Val’s gossip about his lovers and relationships have taught Adrian just what it was he did wrong all those years ago, and he thinks this time around he now knows exactly how to get—and keep—his man.

 

Buy Links:

The Librarian

http://www.allromanceebooks.com/product-thelibrarian-668522-144.html

http://www.amazon.com/The-Librarian-ebook/dp/B006UMM4C4/ref=sr_1_1?ie=UTF8&qid=1325951766&sr=8-1

http://www.bookstrand.com/the-librarian-mm

http://www.breathlesspress.com/librarian

 

http://mmgoodbookreviews.wordpress.com/2012/02/08/the-librarian-by-lee-brazil/

Small, Full Circles by Erik Orrantia – Winner of the 2011 Lambda Literary Award

Small, Full Circles

By Erik Orrantia

“You’re doing it too hard. Try making small circles.” It was my dentist a couple weeks ago telling me how to brush my teeth properly. I’d already had the lecture many times. “You’ve got to massage the gums.” I politely nodded my comprehension as I thought, it ain’t gonna happen. I’d been brushing my teeth for nearly forty years that way—old habits die hard. This time she proceeded to pull my complimentary toothbrush from its plastic wrapper and she put a hand-held mirror in front of my face. “I’m going to show you. Watch carefully.” Okay. I did. I watched as she swirled the purple toothbrush at a careful angle against my gums. “The bristles penetrate at the base of the tooth without damaging your enamel. Your gums are receding too much.” Actually, it did feel better, and I do want to take care of my teeth. But I had heard the sermon so many times, always with a certain blasé attitude and secret resistance, and I had believed that my hand muscles, despite any conscious effort to truly change my habit, would eventually fall back into the status quo of forty years. Nevertheless, I did something unexpected…I changed.  I decided to brush my teeth in tiny circles, gently massaging the gums, and thereby preserving what’s left of them.

Who cares, right? In the end (and what I always knew anyway), was that it’s for my own benefit. BFD. I do have a point I’m going to make, besides the fact that my having healthy teeth is not just for my own good, but for the good of many other people in ways that gradually diminish in direct proportion to those people’s intimacy with me. It’s an obvious plus for my partner and our roommate, but it’s also better for all those folks who might have had to smell my bad breath, see my rotting teeth, or witness the embarrassing falling out some day of my eventual dentures. In a sense, me doing what’s best for myself, is advantageous to everyone.

This isn’t about taking care of your teeth, though I highly recommend it. There are, indeed, two points I’m trying to make. The first was most articulately summed up by my therapist, so here are your eight dollar words of wisdom (based on a simple formula—his charge per minute multiplied by the number of minutes it took him to explain it to me; don’t worry, I’m not charging): Everything you do is a microcosm of everything you do. In short, the tiniest actions you do are a reflection of who you are in the big picture. Hence, my willingness or resistance to change my style of brushing my teeth, and my ultimate success or failure at it, says a lot about me in general.

Here’s the second point: as hard as it is to change, or as hard as it seems anyway, it is ironically easy, too. I had a friend who complained to me about overeating. “I can’t stop eating,” she said. “When I have food in the house, I sit and eat it until it is gone.” I reflected for a minute and reminded her that it was her hand that pulled the cookies from the bag and lifted them to her mouth. I suggested she tell her hand not to do that anymore. I don’t mean to oversimplify, but she took my comment as, perhaps not the most profound thing she’d ever heard, but at least as something she hadn’t exactly thought of. Likewise, I now tell my hand to brush my teeth differently…and it does. Funny, as much as I had convinced myself that I couldn’t, the only reason why I had been right about it was that that was the decision I had made. I might choose another course of action.

I was asked to write something about writing. Patience…remember the microcosm thing. Authors, if not more resistant to change than the rest of humankind, are at least on par. And isn’t that resistance inside of us really because of our discomfort or fear? When I first started writing years ago, an accomplished author I met responded to my request for advice on publishing a book with a succinct pair of words: “Finish it.” Now, I tend to be the kind of guy who finishes what he starts. Strangely enough, when I got to the last couple chapters of my first (self-published) book, Blue Tiles, I froze. I set the manuscript down and absolutely stopped writing it. I didn’t really know why. I even knew how the story would end. Two full years later, I picked up a pad of paper and finished it. You don’t have to be a genius to realize I was simply afraid. What if it was crap? What if everyone hated it? What if they criticized me? I guess I just wasn’t willing to face that. It was easier to leave the book incomplete.

Now I’m a Lambda Literary Award winner for my second book, Normal Miguel (Cheyenne Publishing, 2010). Honestly, I realized there was a bit of crappiness to the first book, particularly around editing, and I took if off the market; I hope to republish a better version of it someday. The truth about writing is that it can be a scary field—an author lays it all out there. So many authors refer to their books, if not as their children, at least as important, real parts of their lives. We dedicate hundreds of hours in private to this “significant other” and then spill it out for all to see. Some books, of course, never get any attention. But with a little luck, the book lands in the eager hands of readers and, inevitably, reviewers. This is a good thing. We need reviewers. But, in desiring to deliver a decent product to their own readers, they have all intentions of being honest, sometimes brutally, and some might not feel like they’ve done a decent job if they haven’t pointed out the weaknesses of your work. Just a couple days ago, someone said of Normal Miguel, “I liked the story, but the writing was nothing special.” I think the thickness of my skin has grown a few millimeters since I started in this racket.

Normal Miguel got a lot of really good reviews, too. In fact, one of the first and most flattering was from our highly esteemed legend of gay genre, Victor Banis. He honored me in Reviews by Jessewave by raving about the book. Then, in Amazon.com, he wrote the phrase I most cherish: “A delicious broth of a book.” I’m not trying to gloat. Indeed, I only mean to bring up some wisdom that Victor has shared with me since then, and he should know after having pioneered the genre and written over 160 novels. After discussing with him some ideas about point-of-view and tense, plot building, and character development, he told me, “Just write.”

Everything comes full circle. It’s just like the tooth brushing—first, it’s for my own good, then it’s for everyone else’s. I write because I have passion for it. My writing is my artistic expression. It’s my concentrated collection of energy thrown out, gifted to the world. Some will like it and some won’t. But before anybody ever gets it, it’s got to be complete and satisfying to me. Yes, on my website, I have posted blogs about editing, finding publishers, and networking. Those things are important. I must not lose sight, however, of the primary purpose of writing—self-expression. No author will turn down fame, money, or respect, but I can assure you that when the authenticity of the art is missing, he or she won’t be getting any of those. On the contrary, when the author’s heart is genuinely in the work, it can’t help but develop and improve once the author has put aside any fear and made the simple choice to write.